The CONCINNATE label design has been developed from our concept of a clean and symmetrical style, with at its centre CONCINNATE's jewel,
The Bear.
Rollie: "Our winery, vineyard and home are located on Montorsolo, which in Italian means 'Little Bear Mountain'. Born and raised in California, I grew up under the California flag, which has the California Grizzly Bear on it. As a small child my nickname was Boo Boo Bear, I graduated with age to 'Yogi Bear'.

With the bear theme constantly entering our lives it seemed like a natural choice for our logo".